Probably the biggest craze and most talked about topic when it comes to link building is the pursuit of the high pr aka Google Page Rank Backlinks. The misconception is when purchasing so called high pr Backlinks make sure they are coming from high pr pages and not just a backlink on some random page located on a high pr domain. How do you know? Well just check the pr of the page your backlink is on. 9 out of 10 so called outsource companies are selling you junk Backlinks on useless no or low pr pages and sidetracking your attention to the overall pr of the home page of site. It is like paying for store frontage in a great neighborhood but your selling space is in the basement or in the alley. Irrelevant to sought after prime location you were expecting.
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